PRICING

Free to start. Pay when you need more.

Run the day on the free plan, forever. Upgrade for capacity, or for the commercial features that make a nursery run as a business — invoicing, SMS, document automation, advanced reports.

FREE
Free
£0/mo
Up to 15 children
Start free →
Includes the core day-to-day:
  • The Today brief — your morning, ranked, in your inbox at 7am
  • Digital register + kiosk sign-in
  • Staff clock-in kiosk + timesheets
  • Flexible sessions (clubs + nurseries)
  • Opening hours + closure handling
  • Safer-sleep nap checks + audit
  • Daily diary + photo gallery
  • Video clips on the diary — 15s, 2 per child a month
  • Menu planner — allergen-aware
  • Parent app — free for parents
  • Zone tracking + safeguarding
  • Staff rota + leave + MyRota + calendar feeds
  • Waiting list + enquiry capture
  • In-app messaging
  • GDPR export + audit log
  • MFA + per-role permissions
  • 5 staff users · 3 rooms · 30 parent accounts
Free forever — no card, no time limit.
STARTER
Starter 50
£50/mo
Up to 50 children
Get started →
Create your account, then upgrade in Settings — card or Direct Debit.
Everything in Free, plus:
  • Over 3× the capacity — 50 children
  • Online booking — sessions, holiday days + term blocks
  • Longer video clips — 30s, 5 per child a month
  • 15 staff users · 6 rooms
  • 100 parent accounts
  • Priority email support
All of Free's modules, plus online booking — the rest of the boost is capacity. Invoicing and payments come with Pro. Start free, then upgrade from Settings → Billing.
STARTER
Starter 100
£75/mo
Up to 100 children
Get started →
Create your account, then upgrade in Settings — card or Direct Debit.
Everything in Starter 50, plus:
  • 2× the capacity — 100 children
  • 25 staff users · 10 rooms
  • 200 parent accounts
All of Free's modules, plus online booking — the rest of the boost is capacity. Invoicing and payments come with Pro. Start free, then upgrade from Settings → Billing.
POPULAR
Pro
£150/mo
Up to 150 children
Try Pro 14 days →
Everything in Starter 100, plus:
  • Invoicing + statements
  • Direct Debit (GoCardless) + Stripe
  • SMS to parents
  • Document auto-send + cascading sequences
  • Advanced reports — payroll CSV, lateness, ratios
  • Regulator inspection snapshot — Ofsted / CIW / CI / ETI / Tusla
  • Custom branding — own email domain + SMS sender
  • Full-length video clips — 60s, 10 per child a month
  • AI writing assist — observations + parent messages
  • Live message translation
  • Custom roles, shift patterns, pipeline stages
  • Read-only API + outbound webhooks
  • Unlimited staff users · Unlimited rooms · Unlimited parents
One flat monthly price — no per-child fees (≈ £1.00/child if you fill the tier). Competitors charge £3–5 per child.
FOR CLUBS
Running a breakfast, after-school or holiday club?

Clubs run on the same plans as nurseries — the table above applies as it stands. What changes is the shape of the work: parent self-service booking for spiky holiday-scheme rolls, per-session or hourly charging, late-pickup rules, Tax-Free Childcare reconciliation, and the registers, ratios and safeguarding zones a club still has to keep.

ParentLink for clubs →
ENTERPRISE
Multi-site groups + chains > 150 children

Bespoke per-site pricing, group-level billing, one login across every site, consolidated reporting, custom DPA + MSA terms, dedicated onboarding. Pay once for the chain, not per nursery.

Book a 30-min call →
14-day Pro trial available on signup. Full feature set unlocked, no card required. After the trial you drop to Free — no automatic charges, no surprise bills.
FREE vs STARTER vs PRO

The features that matter, where they live.

Enterprise isn't in this table — it's priced per site and described above. Clubs use these same three plans.

Free
Starter
Pro
Children
15
50 or 100
150
Staff users
5
15 or 25
Unlimited
Rooms
3
6 or 10
Unlimited
Register, ratios, rota
Flexible session patterns (clubs + nurseries)
Opening hours + closure handling
Safer-sleep checks + audit
Calendar subscription feeds (ICS)
Parent app + daily diary + photos
Zone tracking + safeguarding
Waiting list pipeline
In-app messaging
GDPR export + audit log + MFA
Video clips on the diary (longer + more on bigger plans)
15s ×2
30s ×5
60s ×10
Invoicing + payments (GoCardless / Stripe)
—
—
Yes
SMS to parents
—
—
Yes
Document auto-send + cascading
—
—
Yes
Advanced reports (payroll, lateness, ratios)
—
—
Yes
Regulator inspection snapshot (Ofsted / CIW / CI / ETI / Tusla)
—
—
Yes
Custom branding (own email + SMS sender)
—
—
Yes
Custom roles + shift patterns + pipeline stages
—
—
Yes
Read-only API + outbound webhooks
—
—
Yes
FAQ

The questions managers actually ask.

What happens when I hit my child limit?
You can keep editing every existing child — nothing gets deleted. You just can't add a new one until you upgrade. The app shows a clear meter ('12 / 15 children') near the Add button so you always know where you stand.
What happens if I downgrade or my trial ends?
Your data stays. If you had 80 children on Pro and drop to Free, all 80 keep their records — you can view, edit, sign-in / out, message parents, do daily diary, the lot. The only thing you can't do is add child #16 until you upgrade. Pro-only features (invoicing, SMS, doc auto-send) become locked but their data is preserved for when you come back.
Can I try Pro before committing?
Yes — pick 'Try Pro 14 days' at signup. Full Pro feature set unlocked, no card up front. At day 14 you automatically drop to Free unless you upgrade — no surprise charges.
Why Starter 50 / 100 if Pro is only £150?
Starter tiers are for growing settings that need more capacity but don't need the commercial features yet — childminders expanding, small pre-schools without invoicing complexity. If you want to take payments, send automated docs, or run advanced reports, Pro is the right pick.
How does this compare to Famly / Blossom / Connect?
We charge a flat monthly price per setting, not per child — Pro is £150/mo flat (which works out to about £1.00 per child if you fill the 150 cap). The closest competitor sits at £3–5 per child per month for an equivalent feature set, plus per-feature add-ons. We don't think a small nursery should have to pay £300+/mo for software that runs their register.
Can I cancel anytime?
Yes. Cancel from Settings → Billing. Your plan runs to the end of the month you've already paid for; there are no refunds for part-months. You then have 60 days to ask for an export of your data before it is deleted.
What about TFC reconciliation, DD fees, Stripe fees?
ParentLink's monthly price covers our software. GoCardless and Stripe charge their own per-transaction fees on top — GoCardless DD is 1% + 20p, capped at £4 per invoice; Stripe cards are typically 1.5% + 20p (UK) or 2.5% + 25p (non-EEA / Amex) — paid directly to them, not us. We never take a cut of payment processing. (TFC reconciliation is England-only via the HMRC scheme; ROI nurseries use the NCS process instead.)
Discounts for not-for-profits or maintained settings?
20% off list price for registered charities, CICs, and local-authority-maintained settings. Email proof to hello@parentlinkeducation.co.uk and we'll apply it.
What if I have unusual requirements?
Tell us. We can give you extra capacity, switch on a single Pro feature for less than the full Pro price, or build a bespoke package for a chain. Email billing@parentlinkeducation.co.uk with what you actually need.
Multi-site groups?
Bespoke pricing — one per-site rate that scales sensibly, group-level billing, consolidated reports, one login across every site. Talk to us at hello@parentlinkeducation.co.uk.

Start free. No card. Two minutes.

Sign up takes two minutes. Optionally start with 15 sample children so the dashboard isn't empty when you first land. Decide if it sticks before paying a penny.

Start free →Try Pro 14 days