PRICING

Free to start. Pay when you need more.

Run the day on the free plan for as long as you use it. Upgrade for capacity, texts included every month, or the commercial features that make a nursery run as a business — invoicing, document automation, advanced reports.

FREE
Free
£0/mo
Up to 15 children
Start free →
Sign up in two minutes — no card needed.
Includes the core day-to-day:
What’s included
  • The Today brief — your morning, ranked, in your inbox at 7am
  • Digital register + kiosk sign-in
  • Staff clock-in kiosk + timesheets
  • Flexible sessions (clubs + nurseries)
  • Opening hours + closure handling
  • Safer-sleep nap checks
  • Daily diary + photo gallery
  • Video clips on the diary — 15s, 2 per child a month
  • Menu planner — allergen-aware
  • Parent app — free for parents
  • Zone tracking + safeguarding
  • Staff rota + leave + My work + calendar feeds
  • Waiting list + enquiry capture
  • In-app messaging
  • 30 emails a day to parents
  • Texts — buy a pack when you need one (50 for £4 or 100 for £7). A text is up to 160 characters (70 with an emoji or curly quote); a longer one counts as 2 or 3.
  • Email packs — 500 for £3 or 1,000 for £5. Bought emails never expire
  • Never counted: parent invites and password resets
  • GDPR export + audit log
  • Two-step verification + per-role permissions
  • Features you use — switch off the parts you don’t, for staff and families alike — and your own words for children, rooms and your setting
  • 5 staff users · 3 rooms · 30 parent accounts
Free for as long as you use it — no card, no time limit.
STARTER
Starter 50
£50/mo
Up to 50 children
Get started →
Create your account, then upgrade in Settings — card or Direct Debit.
Everything in Free, plus:
What’s included
  • Over 3× the capacity — 50 children
  • Online booking — sessions, holiday days + term blocks, paid by card
  • Longer video clips — 30s, 5 per child a month
  • Texts to parents — 25 a month, plus 200 emails a day
  • Email packs — 500 for £3 or 1,000 for £5
  • Text packs — 50 for £4 or 100 for £7. Bought emails and texts never expire. A text is up to 160 characters (70 with an emoji or curly quote); a longer one counts as 2 or 3.
  • Never counted: invoices, payment reminders, invoice copies, parent invites, password resets, Direct Debit invitations, booking sign-in emails — the emails that keep a setting running go out whatever your allowance
  • 15 staff users · 6 rooms
  • 100 parent accounts
  • Priority email support
Start free, then upgrade from Settings → Billing.
STARTER
Starter 100
£75/mo
Up to 100 children
Get started →
Create your account, then upgrade in Settings — card or Direct Debit.
Everything in Starter 50, plus:
What’s included
  • 2× the capacity — 100 children
  • 50 texts a month, plus 400 emails a day
  • Email packs — 500 for £3 or 1,000 for £5
  • Text packs — 50 for £4 or 100 for £7. Bought emails and texts never expire. A text is up to 160 characters (70 with an emoji or curly quote); a longer one counts as 2 or 3.
  • Never counted: invoices, payment reminders, invoice copies, parent invites, password resets, Direct Debit invitations, booking sign-in emails — the emails that keep a setting running go out whatever your allowance
  • 25 staff users · 10 rooms
  • 200 parent accounts
Start free, then upgrade from Settings → Billing.
POPULAR
Pro
£150/mo
Up to 150 children
Try Pro 14 days →
No card needed. After 14 days you move to Free unless you choose a plan.
Everything in Starter 100, plus:
What’s included
  • Invoicing + statements
  • Fee collection — Direct Debit (GoCardless) + card (Stripe) on invoices
  • Your own SMS account — Twilio, Vonage or MessageBird
  • Document auto-send + cascading sequences
  • Advanced reports — attendance, capacity and occupancy forecast, money and compliance
  • Regulator inspection snapshot — Ofsted / CIW / CI / ETI
  • Custom branding — your own email domain
  • AI writing assist — observations, messages to families, activity plans and policy quiz questions
  • Just ask — questions about your setting in plain English, answered from your own records (300 a month, more in packs)
  • Live message translation
  • Custom roles
  • Your own family journey — add, rename and reorder steps, and choose what each one sends
  • Read-only API + outbound webhooks
  • Explain my bill — families and staff open any bill and see how it was worked out
  • 100 texts a month + 500 emails a day
  • Email packs — 500 for £3 or 1,000 for £5
  • Text packs — 50 for £4 or 100 for £7. Bought emails and texts never expire. A text is up to 160 characters (70 with an emoji or curly quote); a longer one counts as 2 or 3.
  • Never counted: invoices, payment reminders, invoice copies, parent invites, password resets, Direct Debit invitations, booking sign-in emails — the emails that keep a setting running go out whatever your allowance
  • Full-length video clips — 60s, 10 per child a month
  • Unlimited staff users · Unlimited rooms · Unlimited parents
One flat monthly price — no per-child fees (≈ £1.00/child if you fill the tier). Many nursery systems charge per child.

Free, Starter and Pro are for nurseries and breakfast, after-school and holiday clubs. Childminders and activity clubs have their own plans below.

FOR ACTIVITY CLUBS
Activity clubs — £29.99 a month, unlimited

Dance, sport, music and other class-based clubs: unlimited members and classes, online booking with card payment, courses, workshops and camps, 1-2-1 lessons and packs, invoicing and Direct Debit — one flat price, after a 14-day free trial. Just ask by packs. Breakfast, after-school and holiday clubs run on the plans above (ParentLink for clubs).

ParentLink for activity clubs →
FOR CHILDMINDERS

Childminders — £19.99 a month
Up to 20 children and 5 assistants besides you: the register, the day’s care log, learning journals, funded hours, invoicing and Direct Debit, documents to sign, your registration numbers and your household’s DBS dates — with Just ask, 100 questions a month. After a 14-day free trial. (ParentLink for childminders)

Start your free trial →
ENTERPRISE
Multi-site groups + chains > 150 children

Bespoke per-site pricing, group-level billing, one sign-in across every site, consolidated reporting, custom DPA + MSA terms, dedicated onboarding. Pay once for the chain, not per nursery.

Book a 30-min call →
14-day Pro trial available on signup. Every Pro feature to try, no card required. While you trial, sending is kept to 30 emails a day and no texts — your plan's allowance starts when you upgrade. After the trial you drop to Free — no automatic charges, no surprise bills.
FAQ

The questions managers actually ask.

What happens when I hit my child limit?
You can keep editing every existing child — nothing gets deleted. You just can't add a new one until you upgrade. The app shows a clear meter ('12 / 15 children') near the Add button so you always know where you stand.
What happens when my trial ends, or if I cancel?
Your data stays either way. When a Pro trial ends you move to Free: every child keeps their record and you can view, edit, sign in / out, message parents, do the daily diary, the lot — you just can't add a child over Free's limit until you upgrade, and Pro features are locked with their data kept for when you come back. Invoicing, Direct Debit and card collections stop until you choose a plan. If you cancel a paid plan, your account becomes view-only at the end of the month you've paid for — choose a plan again to keep editing.
What if we send more emails or texts than our plan includes?
Your plan's allowance is used first. Once it's spent, any emails or texts you've bought are used — packs start at 500 emails for £3 and never expire. If both run out, the send screens tell you before you send, and you can buy a pack in Settings in a minute. invoices, payment reminders, invoice copies and password resets are never counted, so they always go.
Can I try Pro before committing?
Yes — pick 'Try Pro 14 days' at signup. Every Pro feature is switched on and there's no card up front. Sending is kept to 30 emails a day and no texts during the trial, so a new account can't be used for spam; Pro's allowance starts when you upgrade. At day 14 you automatically drop to Free unless you upgrade — no surprise charges.
Why Starter 50 / 100 if Pro is only £150?
Starter tiers are for growing settings that need more capacity but don't need the commercial features yet — small pre-schools without invoicing complexity. Childminders have their own plan, with invoicing included. Starters can already take card payments for online bookings. If you want to invoice families and collect fees by Direct Debit, send automated docs, or run advanced reports, Pro is the right pick.
How does this compare to Famly / Blossom / Connect?
We charge a flat monthly price per setting, not per child — Pro is £150/mo flat (which works out to about £1.00 per child if you fill the 150 cap). Many nursery systems charge per child, often with add-ons on top. We don't think a small nursery should have to pay £300+/mo for software that runs their register.
Can I cancel anytime?
Yes — “Manage or cancel subscription” in Settings → Billing. Your plan runs to the end of the month you've already paid for; there are no refunds for part-months. After that your account stays open in view-only mode and nothing is deleted; a manager can download all your records from Settings → Data export → “All your records, in one file”, and we’ll send your uploaded photos, videos and documents if you ask. If you ask us to close the account, you then have 60 days to download them, and we delete it 30 days after that.
What about TFC reconciliation, DD fees, Stripe fees?
ParentLink's monthly price covers our software. GoCardless and Stripe charge their own fees on top, paid directly to them, not us: GoCardless Direct Debit is 1% + 20p a payment, capped at £4 (plus 0.3% on a payment over £2,000; their prices exclude VAT); Stripe cards are 1.5% + 20p for standard UK cards, 2.8% + 20p for premium UK cards, 2.5% + 20p for EEA cards and 3.15% + 20p for international cards (their published rates, 29 October 2026). We never take a cut of payment processing. (TFC reconciliation covers HMRC’s Tax-Free Childcare across the UK.)
Discounts for not-for-profits or maintained settings?
20% off list price for registered charities, CICs, and local-authority-maintained settings. Email proof to hello@parentlinkeducation.co.uk and we'll apply it.
What if I have unusual requirements?
Tell us. We can give you extra capacity, switch on a single Pro feature for less than the full Pro price, or build a bespoke package for a chain. Email billing@parentlinkeducation.co.uk with what you actually need.
Multi-site groups?
Bespoke pricing — one per-site rate that scales sensibly, group-level billing, consolidated reports, one sign-in across every site. Talk to us at hello@parentlinkeducation.co.uk.

Start free. No card. Two minutes.

Sign up takes two minutes. Optionally start with sample children so the dashboard isn't empty when you first land, and remove them in one click when you add your own. Decide if it sticks before paying a penny.

Start free →Try Pro 14 days